As musicians, we want our art to connect with people.
This has always been good advice.
But I think for the music industry of the future this is going to be absolutely crucial.
The market is oversaturated with music, social media is becoming more controlled by algorithms, and AI is going to start flooding the internet with content written by robots.
The only way to counter all that is to show your humanity.
I mean, that’s probably why you’re listening to me right now on a podcast rather than reading some blog about marketing. So as you are promoting yourself and your music, try to do it in ways that help you build a personal connection with your audience and that will help you stand out.
Garrett Breeze
Garrett Breeze, host of Selling Sheet Music, is a Nashville-based composer best known for his catalog of more than 1,500 choral arrangements of popular music, including more than 1,000 written for competitive show choir.
Visit garrettbreeze.com for more information or to book Garrett for a commission or other event.