Follow the podcast on social media!
This is one of those places where art and business sometimes collide.
And I don’t want to sound too cynical but I think when it comes to naming your piece the business side should always win.
The reasons are mostly practical.
You want your title to be something that’s easy to spell so it doesn’t get left out of search results. If it’s really long or complicated, people are going to have a hard time remembering it. But at the same time it can’t be too generic or people won’t be interested by it.
You should also check and see if there are other pieces already published that have the same name, otherwise you’ll be competing with them for attention on the internet for the rest of your life.
I’ve also heard that titles from the first half of the alphabet sell better than those from the back half, because most search engines display results alphabetically.
Naming your piece is one of the hardest parts of composing because there’s so much tied into it.
Of course it still needs to represent your music on an artistic level but that doesn’t mean it can’t also be effective for your business interests.
Garrett Breeze
Garrett Breeze, host of Selling Sheet Music, is a Nashville-based composer best known for his catalog of more than 1,500 choral arrangements of popular music, including more than 1,000 written for competitive show choir.
Visit garrettbreeze.com for more information or to book Garrett for a commission or other event.